Discover in Hong Kong promising winegrowers
and well-established French vineyards

French Flair is a wine shop in Sai Ying Pun, offering a wide range of French fine wines. With more than 200 references, French Flair cellar has an emphasis on exceptional, rare and value wines. We have forged strong relationships with promising winegrowers and we feel privileged to represent those rare and exclusive French vineyards. Mostly unseen in Hong Kong, our selection will delight connoisseurs and amateurs. 

Guillaume Goutard Photo

The New face of French Flair, Guillaume Goutard, is a man of many specialties. Guillaume spent 2 years in the hospitality business working for the Accor Group in France, followed by a brief time working in a restaurant near Beaubourg, Paris before moving into the audio and visual business. For 5 years, he focused on video clips and commercial ads at a filming company before getting back to his hospitality roots, starting as a waiter, moving up to assistant manager and then to restaurant manager. Guillaume was the mastermind in the opening of Semilla in Saint Germain de Pres, Paris, providing the restaurant 2 years of fantastic energy. The restaurant had a fantastic concept with a MOF chef in the kitchen. In 2014, Guillaume began his adventures in Asia managing Café Gayroche in Singapore, spending a year there to help promote French culture and cuisine. With previous knowledge of wine and a passion for it, he took an opportunity with Sarment, a fantastic wine supplier before finding his way to Hong Kong, where he met French Creations Group owners, Jérôme Spitzer and Olivier Caisson. Guillaume will help bring French Flair to the next level!